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Upsurge in Digitalization Encourages Growth of the US Digital Advertising Market

Date: 10, September 2021 | Category: Media & Entertainment

The US digital advertising market inclined to US$216.89 billion in 2025, growing at a CAGR of 6.90% during the period spanning 2021-2025. The market experienced growth due to the several factors such as extensive adoption of smartphones, increased internet penetration, proliferation of social media, popularity of video streaming platforms and upsurge in ecommerce sales. Artificial intelligence, ..

Continuous Launch of New Video Content Likely to Support the Growth of SVOD Market in Europe

Date: 24, August 2021 | Category: Media & Entertainment

European SVOD market is expected to record a value of US$17.97 billion in 2025, rising at a CAGR of 10.83%, for the period spanning 2021-2025. The factors such as  growth in video streaming, rising use of social media, upsurge in tablet users and rapid urbanization would drive the growth of the market. However, the market growth would be challenged by presence of numerable OTT platforms, c ..

Accelerating Number of Paid Streaming Subscribers Support the Global Music Market

Date: 20, August 2021 | Category: Media & Entertainment

The global music market is expected to record a value of US$70.02 billion in 2025, progressing at a CAGR of 3.39%, for the duration spanning 2021-2025. The factors such as accelerating number of paid streaming subscribers, rising adoption of smartphones, expanding music consumption, growing popularity of digital music streaming platforms and growing integration with social media platforms are e ..

Increasing Use of Social Media to Drive the Online Classified Market

Date: 25, September 2020 | Category: Media & Entertainment

The global online classified market is expected to reach US$32.33 billion in 2024, increasing at a CAGR of 9.40%, for the duration spanning 2020-2024. The factors such as growth in mobile advertisement, rise is use of mobile wallets, increasing number of smartphone users, rapid urbanization and rising usage of the internet would drive the growth of the market. However, the market growth would b ..

Growing Programmatic Digital Display Ad Spending to Drive Outdoor Advertising Market

Date: 21, March 2020 | Category: Media & Entertainment

The global outdoor advertising market value is forecasted to reach US$54.13 billion in 2024, growing at a CAGR of 5.1%, for the period spanning from 2020 to 2024. The factors such as booming tourism industry, growing programmatic digital display Ad spending, in ..