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Increasing Premiumization Drives Asia Pacific Beer Market

Date: 12th Oct 2020 | Category: Food & Beverage

Asia Pacific beer market is anticipated to grow at a CAGR of 4.84% during the period spanning 2020-2024. The market in 2024 is forecasted to be US$240.7 billion. The growth in the Asia Pacific beer market is driven by escalating middle class population, growing urbanization and rising gross domestic product. The market is expected to face certain challenges like declining youth population, innumerable regulations & limitations and huge environmental impacts of beer production. Asia Pacific beer market is also predicted to experience certain trends like use of artificial intelligence in finding perfect flavor and sustainable production & packaging of beer. 

Asia Pacific beer market value by price category can be segmented as follows: mainstream, premium & super premium and discount. The dominant share of the market in 2019 was held by mainstream segment, followed by premium & super premium and discount segment. 

Asia Pacific beer market volume by distribution can be segmented into the following two segments: off-premise and on-premise. The larger share of the market was held by off-premise segment, followed by on-premise segment. 

Asia Pacific beer market value by region can be segmented as follows: China, Vietnam, South Korea and India. In 2019, the highest share of the market was held by China, followed by Vietnam, South Korea and India. Asia Pacific beer market volume by region can be segmented into the following: China, Vietnam, India and South Korea. The dominant share of the market was held by China, followed by Vietnam and India. 

Scope of the report:

• The report provides a comprehensive analysis of the Asia Pacific beer market with potential impact of COVID-19.

• The major regional markets (China, Vietnam, South Korea and India) have been analyzed. 

• The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth. 

• The competitive landscape of the market, along with the company profiles of leading players (Anheuser Busch Inbev, Heineken, Asahi Group Holdings, Kirin Holding Company, Carlsberg Group and Beijing Enterprises) are also presented in detail.

Key Target Audience:

• Beer Producers & Packaging Providers

• Raw Material Providers

• End Users (Businesses/Consumers)

• Investment Banks

• Government Bodies & Regulating Authorities