The global home fragrance market is forecasted to reach US$8.75 billion in 2025, growing at a CAGR of 5.29% for the period spanning 2021-2025. The factors such as rapid urbanization, improving consumer confidence index, escalating construction expenditure, accelerating e-commerce channels and rising adoption of aromatherapy candles are expected to drive the market. However, growth of the industry would be challenged by high competitive pressure and retail consolidations. Few notable trends include rising product launch, technological innovations in diffusers and high preference for personalized scented candles. In 2020, the outbreak of COVID-19 pandemic has created an unfavorable impact on the market.
The home market comprises three main segments namely scented candles, reed diffusers and room sprays. High preference of customised scented candles in developing economies has helped scented candles to remain at top position amongst all the segments in 2020.
The fastest growing regional market is North America owing to growing penetration of fragrance-based companies, increasing urban population, rising adoption of room sprays in hotels & resorts and increasing demand for scented candles & reed diffusers in spiritual practices. The U.S. and China are the two largest market and are already well-penetrated at developed market levels.
Scope of the report:
• The report provides a comprehensive analysis of the global home fragrance market, segmented into scented candles, room sprays and reed diffusers.
• The major regional markets (North America, Asia-Pacific and Europe) have been analysed, along with country coverage of US, China, India, UK, France and Germany.
• The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.
• The competitive landscape of the market, along with the company profiles of leading players (The Procter & Gamble Company, 3M Company, Reckitt Benckiser Group Plc, S. C. Johnson & Son, Inc., NEST Fragrances, LLC and Seda France) are also presented in detail.
Key Target Audience:
• Home Fragrance Products Manufacturers
• Raw Material Suppliers
• End Users
• Consulting Firms
• Investment Banks
• Government Bodies & Regulating Authorities
