Market Insight:
Identity and Access Management (IAM) refers to the systems and procedures that enable IT managers to issue a single digital identity to each user, authenticate users when they log in, and authorise users to access specific resources, as well as monitor and manage those identities. Because of the increase in the number of apps and cloud usage, the increased danger of data threats and security breaches, and the transition to remote work, identity has become the most crucial layer of an organization's security.
Factors such as an increase in acceptance of increased regulatory compliances and security concerns, particularly following COVID, as well as a rise in demand for multifactor authentication in firms and organisations all over the world, are projected to boost overall market growth. The global identity and access management market is likely to reach US$17.31 billion in 2023, witnessing growth at a CAGR of 14.10%, during the forecasted period.
Segment Covered:
Geographic Coverage:
According to this report, the global the identity and access management market is divided into five regions, namely North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. The countries covered in North America region are the US, Canada, and Mexico, while Europe includes Germany, UK, France, Italy, Spain and Rest of Europe. Moreover, China, Japan, India, South Korea and Rest of Asia Pacific are included in the Asia Pacific region.
North America held the largest share in the market. Within North America, the US is leading the market owing to the increasing adoption of work-from-home culture, digitalization, and increasing applications of IAM in various end-use industries such as healthcare, BFSI, etc.
The US identity and access management market is further divided into six segments based on solution, namely, Provisioning, Single Sign On, Multifactor Authentication, Password Management, Directory Services, and Audit, Compliance & Governance, with the provisioning segment accounting for the highest share in the market.
Within Europe, Germany held the maximum share of the market, whereas Spain is expected to be the fastest-growing IAM market in the forecasted period. Furthermore, Asia Pacific's identity and access management market is divided into six regions based on geographical operation, namely, China, Japan, India, South Korea, and the Rest of Asia Pacific, where China held the largest share of the Asia pacific IAM market owing to high income and well developed AI ecosystems.
Top Impacting Factors:
Growth Drivers
Challenges
Trends
Driver: Rising Information Technology (IT) Spending
Companies are now more focused on improving and modernizing their IT security systems as represented by rising trend in global IT spending and with the right IAM services, IT can authorize access and grant the necessary privileges to both internal and external stakeholders. So, there has been an increase in demand for IAM Services as they have become an important part of IT planning and strategies. Therefore, with the increasing trend in IT spending, IAM professionals would be able to carry out IT security operations more effectively. Thus, rising IT spending has positively impacted the identity and access management (IAM) market in recent times.
The lack of identity standards and insufficient resources in terms of budget, coupled with the high installation costs of IAM solutions, is restraining the growth of the identity & access management market as the initial investment and maintenance costs are very high due to the need to integrate robust security technologies. Also, small and medium enterprises (SMEs) focus more on resources that are required for business survival and hence, they neglect IAM and instead tend to focus on security only after a breach has occurred. These enterprises prioritize the security of critical servers and pay little attention to the data stored in databases. Therefore, inadequate budgets continue to be a crucial challenge for IAM professionals to carry out IT security operations effectively. Budgetary constraints have been observed in major economies, such as some parts of APAC, MEA, and Latin America, where companies are either bootstrapped or operating with small capital.
Nonhuman identities is defined as assisted and unassisted bots, service accounts, cloud automation and APIs, internet-of-things (IoT) devices, and robots. The number of nonhuman identities across are predicted to grow more than human identities as many other public cloud platforms rely extensively on machine identities to perform tasks. These software bots are expanding across customer service, finance, and IT departments for automation. This would lead to increase in demand for providing IAM services for digital identities across organisations. Therefore, Artificial intelligence is likely to contribute to the growth of the overall IAM market in coming years.
The COVID-19 Analysis:
COVID-19 brought in many changes in the world in terms of reduced productivity, loss of life, business closures, closing down of factories and organizations, and shift to an online mode of work. With the increase in digitalization because of COVID-19, there was a shift towards online working platforms, which has increased both the adoption of cloud-based technology and the risk of security breaches and cyber-attacks creating heavy workloads on IT professionals for managing user identities. So, COVID-19 has had a positive effect on growth in the IAM market across all regions.
Analysis of Key Players:
The market for identity and access management has typically been fragmented. The key players of the identity and access management market are:
Okta. Inc. is a leading provider of access management and competes with cloud-based and on-premise software providers in categories like authentication, lifecycle management, IaaS, and other customers' IAM and it often co-exists with other solutions giving its customers the ability to use Okta products for certain use cases while using a competitor for another. On the other hand, businesses are concentrating on introducing new features to satisfy customer expectations by integrating AI and ML with IAM solutions. Major business activities are being undertaken by market participants, including mergers and acquisitions, collaborations, agreements, the launch of new products, international expansion, and others. For instance, Okta, Inc, acquired Auth0 to address a broad set of digital identity use cases, providing secure access and enabling everyone to safely use any technology.