Market Insight:
Diapers are frequently used by infants and people suffering from abnormal health problems such as diarrhea, incontinence, mobility restrictions, or dementia. Diapers are soft absorbent fabrics or clothes worn by people that allow them to urinate or secrete without using restrooms.
The diaper market is expanding globally as people become more concerned of personal and infant cleanliness. At the moment, rising birth rates in developing nations and an increase in the number of ageing people in affluent countries are driving the demand for diaper. Diapers have grown in popularity mostly as a result of increase in female participation in labor force and increased awareness about personal hygiene and infant hygiene, particularly in North America. The global diaper market is likely to reach US$99.16 billion in 2023, growing at a CAGR of 8.75% during the forecast period.
Segment Covered:
Geographic Coverage:
The North American baby diaper market enjoyed the largest share in the global market, primarily owing to the region's high literacy rates and widespread awareness of personal hygiene. On the other hand, the Asia Pacific adult diaper market is the fastest emerging region in the global market, due to the rising number of cases of urine incontinence in Asian countries such as China, Japan, and India.
Top Impacting Factors:
Growth Drivers
Challenges
Trends
The increase in the number of working women provides a chance for countries to expand their workforce and achieve greater economic growth. As the number of working women increases, so will the market for baby diapers. Furthermore, diapers become a practical, safe, and time-saving material that is a blessing for working mothers because they are disposable and do not require washing nappies for reuse. As a result, household demand for diapers has been growing, especially among less affluent consumers.
Diaper rash is a common form of inflamed skin (dermatitis) that appears as a patchwork of bright red skin on users’ bottom. It is often related to wet or infrequently changed diapers, skin sensitivity, and chafing. This has been a major drawback for the global diaper market. The painful rashes and skin breaks often causes irritation, and a cause for infection which is injurious for the users. Growing health concern due to the presence of harmful chemicals in the baby diapers is projected to restrict market growth. Sodium polyacrylate is basically used in the baby diapers and this has allergic reactions on the baby skins. Moreover, prolonged use of diapers can also lead to the darkening of the skin around the diaper areas. All of these factors hamper the market growth.
Rising environment concerns represents a key factor driving the demand of biodegradable diapers. Unlike biodegradable diapers, traditional diapers do not degrade well in a landfill. Moreover, they can take around hundreds of years to decompose. The huge amount of untreated waste added to the landfills every year through plastic diapers can also pollute the groundwater. Some of the other major factors driving the market include increasing awareness about personal hygiene, decreasing mortality rate among infants, rising demand for adult diapers, increasing government initiatives, etc. Therefore, the demand for biodegradable diapers is increasing and will be a driving factor in coming years.
The COVID-19 Analysis:
The COVID-19 pandemic had a mixed impact on the global diaper market. As a result of the pandemic, an increase in demand for diaper was observed especially in baby diaper market. The impact of prolonged lockdown had created a sudden gap in supply and demand of the diaper industry. The COVID-19 created awareness about eco-friendly products and usage of adult diaper was redefined. In the coming years, the market is predicted to grow at a faster rate and recover to the pre-COVID marks. With the increased understanding of the benefits of adult diapers, large number of private companies involvement in adult diaper industry, and changes in marketing techniques has been observed in the industry.
Analysis of Key Players:
The global diaper market is a fragmented market. However, country specific diaper market such as Indonesia and Japan are found to be dominated. The key players of the global diaper market are:
The involvement of leading consumer goods players who have identified the market's tremendous potential and control the bulk of the revenue share. The market is expanding and shifting in response to customer demand for sanitary and quick-drying, absorbing, and leak technology advances, as the market provides a chance for businesses to capture sales from a more diverse range of consumers. To acquire significant market traction, established corporations have been inventing new technologies and experimenting with natural substances.