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Growing Demand for Hygiene Products Likely to Fuel the U.S. Tissue Market
Date: 18 April 2019

Tissue paper has become one of the most essential commodities of daily life. Tissue paper products are generally made from three main types of raw material: wood free (or chemical) pulp, wood-containing (or mechanical) pulp and recovered paper. The consumption of tissue paper has been consistently increasing with the continuous developments in the tissue paper industry that lead to a more sterile and hygienic life.


The tissue paper industry is broadly classified into two categories: At Home; also known as retail tissue; and Away from Home (AfH). The At Home segment comprises of tissues that are used for domestic purposes whereas tissue under the category of Away from Home segment are used for commercial and industrial purposes such as hotels, restaurants, hospitals and institutions.


Rising population coupled with growing demand for more personal hygiene products attributed to the growth of tissue products in the U.S. market. Advanced technology to produce high quality products created good growth opportunities in the tissue market. Growing awareness regarding personal hygiene is also contributing to the increasing demand for tissue in the U.S. Increasing millennials population showed a modest growth of tissue products due to availability of high quality private label tissue. The developments such as environmental friendly and products with healthcare properties propelled the tissue growth in the United States. There are several factors hindering the market growth, including, overcapacity or oversupply and price war.


The competitive landscape is highly fragmented with rising competition as more and more new players entering the market. Advancements in technology and increasing investments shows promising growth of the market.


The report “The U.S. Tissue Market: Industry Analysis & Outlook (2019-2023)” by Koncept Analytics provides an extensive research and detailed analysis of the present market along with future outlook.


The report discusses the major growth drivers and challenges of the market. The report profiles the key players of the market including Procter & Gamble, Kimberly Clark Corporation, Cascades, Inc. and Clearwater Corporation.


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