1. Licensing Market – An Introduction
1.1 Types of Licensing
1.1.1 Character and Entertainment Licensing
1.1.2 Corporate Trademark and Brand Licensing
1.1.3 Fashion Licensing
1.1.4 Sports Licensing
1.1.5 Art Licensing
1.2 Facts about Sports Licensing and Merchandising
1.2.1 Licensing Programs
1.2.2 The Importance of Marketing
1.2.3 Elements of a Licensing Agreement
2. Global Licensed Merchandise Market
2.1 Global Retail Sales of Licensed Merchandise Market by Value
2.2 Global Retail Sales of Licensed Merchandise by Region
2.3 Global Retail Sales of Licensed Merchandise by Product Category
2.4 Global Retail Sales of Licensed Merchandise by Property Type
3. The US & Canada Licensed Merchandise Market
3.1 The US/Canada Retail Sales of Licensed Merchandise by Value
3.2 The US/Canada Retail Sales of Licensed Merchandise by Product Category
3.3 The US/Canada Retail Sales of Licensed Merchandise by Property Type
3.4 The US/Canada Retail Sales of Licensed Merchandise by Distribution Channels
4. North America Licensed Sports Merchandise Market
4.1 Retail Sales of Licensed Sports Merchandise Market by Value
4.2 Retail Sales of Licensed Sports Merchandise by Product Category
4.3 Retail Sales Share of Licensed Sports Merchandise by Product Category
4.4 Retail Sales of Licensed Sports Merchandise by League
4.5 Retail Sales Share of Licensed Sports Merchandise by League
4.6 Retail Sales of Licensed Sports Merchandise by Distribution Channels
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Rising Demand of Sporting Goods
5.1.2 Accelerating Sport Market in North America
5.1.3 Accelerating Economic Growth
5.1.4 E-commerce Grows as Channel for Sports Licensed Goods
5.1.5 Rising Demand for Top Sports
5.2 Key Trends
5.2.1 Growth of Online Streaming
5.2.2 Introduction of Domestic and Housewares Products
5.2.3 Licensing of Player
5.2.4 Technological Advancement
5.2.5 Rising Demand of Social Media
5.3 Challenges
5.3.1 Counterfeiting/Duplicate Products
5.3.2 Declining Retail Shelf Space
5.3.3 High Entry Barriers
6. Competitive Landscape
7. Company Profiles
7.1 VF Corporation
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategies
7.2 G III Apparel Group
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategies
7.3 Fanatics Inc.
7.3.1 Business Overview
7.3.2 Business Strategies
7.4 DICK'S Sporting Goods, Inc.
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategies
8. Market Outlook
8.1 Market Forecast
8.2 Forecast Methodology
8.2.1 Dependent and Independent Variables
8.2.2 Correlation Analysis
8.2.3 Regression Analysis