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Global Farm Equipment Market Report: 2013 Edition
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Date: 21, October 2013 | Pages: 80
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With the advent of novel technology, companies operating in the agriculture realm are now scaling new heights. Also the very broad industry is boosted by the rising population, ever escalating requirement for food and food grain production, demand for mechanization and rapidly evolving surrounding environment among others.


Agricultural or farm equipments comprise a wide range of machines and tools which assist the various farming processes required to enhance the output as well as the quality of crops. A discernible facet of the sky rocketing demand for meliorated agricultural production, fundamental to the human survival, is the technological advancement and novel innovation. This in turn is promoting the development of modern machinery and tools well suited for varied agricultural needs. The farm equipment industry is not only climbing the growth ladder at a swift pace, but also playing a crucial role in the global economy.


Europe and North America are at the reins of the global farm equipments industry. On the other hand, the emerging countries have been demonstrating impressive growth on the back of ameliorated economic conditions and better funds for investment in R&D of agriculture machinery. Considering the present scenario, Asia Pacific region presents the golden opportunity for farm equipment manufacturers as it is most rapidly evolving and growing market for the same, world over. The very region is poised to witness remarkably tremendous expansion in the agricultural machinery sector, primarily on account of augmented demand for farm mechanization and the mounting population. Furthermore, the developing nations, world over, are notably supported by their respective presidiums as they are provided with substantial funds and assistance for the betterment of agricultural productivity through farming process automation.


The global farm equipment market is fiercely competitive with three key players viz. John Deere, AGCO Corporation, and CNH Global NV, accounting for the mass share in the market. These firms chiefly compete on the basis of product features, quality, and pricing; scale of distribution; and technological innovation, among other such factors.


This report analyzes the global farm/agricultural equipments market, covering the regions including the Americas, Europe, Asia, Turkey and Russia. Furthermore, in addition to market dynamics such as industry growth driver and challenges; the competitive landscape and company profiles of leading industry players are also discussed herein.


By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the farm equipment industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests. 


1. Farm Equipment: Overview


1.1 Farm Equipments Classification
1.2 Categories of Equipment in Agriculture Value Chain
1.3 Distribution System


2. Farm Equipment Market Structure


2.1 Global Agriculture Machinery Market
-Production Value
-Trade Statistics


2.1.1 Agriculture Machinery Exports/Imports

2.1.2 Global Tractor Market
-Market Value
-Market Volume
-Regional Breakdown

2.1.3 Combine Harvesters and Other Farm Equipments Market


3. Farm Equipment Market - Regional Analysis


3.1 The Americas


3.1.1 North America
-Tractor/Combines Sales
-Tractor Sales by Segment


a) The US Market
-Tractor/Combines Sales
-Tractor Sales by Segment
-Export Value

b) Canada
-Tractor/Combines Sales
-Tractor Sales by Segment


c) Market Drivers
-Growth in Farm Income
-Strong Demand for New/Used Equipments

3.1.2 South America


a) Brazil
-Market Overview
-Tractor/Combines Sales


3.2 Europe


3.2.1 European Union
-Production Value
-Export Value
-Import Value

3.2.2 Germany
-Market Volume
-Production Value


3.2.3 France
-Market Volume
-Production Value

3.2.4 Poland
-Market Volume
-Production Value


3.2.5 Italy
-Market Volume
-Production Value


3.3 Asia


3.3.1 China
-Market Overview
-Tractor Market Volume
-Tractor Demand


3.3.2 India


a) Tractors Market
-Market Value
-Market Segmentation
-Regional Breakdown


b) Power Tillers Market

c) Market Trends
-Low Penetration of Equipments
-Barriers to Farm Profitability
-Escalating Use of Tractors in Non-Farming Activities
-Widening Demand for Higher HP Tractors

d) Market Drivers
-Rise in Government Support
-Upturn in Rural Income


3.4 Turkey and Russia


3.4.1 Turkey
-Market Overview
-Tractor Production


3.4.2 Russia
-Market Overview
-Tractor/Combines Sales


4. Market Dynamics


4.1 Growth Drivers


4.1.1 Rising Global Population
4.1.2 Meliorating World Economy
4.1.3 Surging Urbanization
4.1.4 Growing Farm Income Levels
4.1.5 Depreciating Arable Land Area


4.2 Challenges


4.2.1 Vacillating Weather Conditions
4.2.2 Dynamic Economic Environment
4.2.3 Altering Government Policies


5. Competitive Landscape


5.1 Regional Market Contention


5.1.1 Brazil
5.1.2 Germany
5.1.3 Turkey
5.1.4 China
5.1.5 India


6. Company Profiles


6.1 John Deere


6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategies
-Equipment Operations Manufacturing
-Growth Strategy


6.2 CNH Global N.V.


6.2.1 Business Overview
6.2.2 Financial Overview
6.2.3 Business Strategies
-Strong Dealership Network
-Intense R&D Activity


6.3 AGCO Corporation


6.3.1 Business Overview
6.3.2 Financial Overview
6.3.3 Business Strategies
-Strategic Expansion in Emerging Markets
-Fostering Technological Innovation


7. Market Outlook


7.1 Market Forecast
7.2 Forecast Methodology


7.2.1 Dependent and Independent Variables
7.2.2 Correlation Analysis
7.2.3 Regression Analysis 

List of Charts


Types of Agricultural Equipment
Agriculture Value Chain and Corresponding Equipment
Farm Equipment Distribution System in North America
Global Agricultural Machinery Production Value (2006-2012)
Global Agriculture Machinery Trade (2007-2012)
Exports of Agriculture Machines and Tractors Worldwide (2012)
Imports of Agriculture Machines and Tractors Worldwide (2012)
World Tractor Market by Volume (2006-2012)
Global Tractor Market Size by Value (1997-2017F)
Breakdown of World Tractor Market by Region (2012)
Worldwide Sales Volume of Combine Harvesters* (2009-2012)
Retail Sales of Tractors and Combines by Volume in North America (2010-2012)
Retail Sales of Tractors and Combines in the US by Volume (2010-2012)
The US Agricultural Equipment Export Value (2008-2012)
Retail Sales of Tractors and Combines in Canada by Volume (2010-2012)
Brazilian Agriculture Equipment Sales (April 2013)
Tractor Sales in Brazil (2007-2012)
Polish Agriculture Machinery Market (2007-2012)
China’s Agricultural Machinery Trade (2008-2012)
Tractor Installed Bases Share in China
Tractor Market Volume of China (2007-2011)
Tractor Demand in China (2010, 2015F and 2020F)
China’s High to Mid Powered Tractor Shipments (2010-2015E)
Total Tractor Sales in India: (FY09-FY13)
Segmentation of Tractors by Power (FY13)
State-wise Sales of Tractors in India (FY13)
Power Tiller Sales in India (FY05-FY13)
Penetration of Agricultural Equipments in India
Spend on Agriculture by Government of India (FY07-FY12)
Trend in Minimum Support Prices of Key Crops in India (FY07-FY12)
Agricultural Equipments Export and Import by Value (2008-2012)
Total Tractors Production in Turkey (2008-2012)
Export Value and Volume of Tractors from Turkey (2008-2012)
Import Value and Volume of Tractors to Turkey (2008-2012)
Worldwide Population Growth (2007-2012)
Global Population by Regions (1960-2050)
Global GDP (2005-2012)
World GDP per Capita (2007-2012)
Global Urban Population (2007-2012)
Global Rural vs. Urban Population (1950-2030)
The US Net Farm Income (2001-2013E)
Canadian Net Farm Income (2007-2011)
Arable Land per Person (1960-2020)
Tractor Sales’ Share in Brazilian Market (April 2013)
Combine Sales’ Share in Brazilian Market (April 2013)
German Tractor Market Share by Company (2012)
Turkey’s Tractor Producers’ Market Share
China’s Agriculture Machinery Market Share by Company
Market Shares of Major Players in Indian Tractor Market: (FY08-FY12)
John Deere’s Revenue Share by Business Segments (2012)
John Deere’s Revenues and Net Income (2009-2012)
CNH’s Revenue Share by Business Segments (2012)
CNH’s Net Sales and Net Income (2009-2012)
AGCO’s Revenue Share by Products (2012)
AGCO’s Revenues and Net Income (2009-2012)
Global Agricultural Machinery Production Value Forecast (2011A-2015F)


List of Tables


Worldwide Sales Volume of Various Farm Equipments (2012)
The US & Canada Agricultural Equipment Industry Retail Sales (Sep 2012-May 2013)
Tractors & Combines Unit Retail Sales in the US (May 2013-May 2012)
The US Agricultural Equipment Exports by Destination (2012)
Tractors & Combines Unit Retail Sales in Canada (May 2013-May 2012)
The US Farm Income Statistics (2009-2013E)
North American Dealer’s Outlook for New Equipment Sales (2012 vs. 2011)
North American Dealer’s Outlook for Used Equipment Sales (2012 vs. 2011)
European Union’s Agriculture Machinery Production Value (2010-2012)
European Union’s Agriculture Machinery Market Volume (2010-2012)
European Union’s Agriculture Machinery Export Value (2010-2012)
European Union’s Agriculture Machinery Import Value (2010-2012)
Germany’s Agriculture Machinery Trade Statistics (2010-2012)
Production of Selected Machines in Germany (2010-2012)
Agriculture Machinery Market Volume in Germany (2009-2012)
France’ Agriculture Machinery Trade Statistics (2010-2012)
Agriculture Machinery Market of France (2009-2012)
Poland’s Agriculture Machinery Trade Statistics (2010-2012)
Italy’s Agriculture Machinery Trade Statistics (2010-2012)
Agriculture Machinery Registrations in Italy (2012)
Shipments of Agriculture Tractors and Self Propelled Combines by the Russian and Foreign Manufacturers for the Domestic Market of Russian Federation
Dependent & Independent Variables (2007-2012)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

1. Overview
Pages : 6
USD 100

1.1 Types of Pleasure Boats

1.2 Leisure Boat Industry- Value Chain

Figure 1.1: Value Chain of Leisure Boat Industry

2. Market Size
Pages : 23
USD 400

2.1 Global Leisure Boat Market

2.2 The US Leisure Boat Market
-Market Value
-Market Volume
-Value/Volume by Segments
-Statistics by Product Categories
-Price Trend

2.2.1 Traditional Powerboat Market of the US
-Market Value
-Market Volume
-Value/Volume by Segments
-Statistics by Product Categories
-Price Trend

2.3 European Leisure Boat Market

2.3.1 The UK
-Market Value
-Market Segmentation
-Domestic/International Trade
-Employees by Sector

2.3.2 Italy
-Market Value
-Production Statistics
-Product Segments
-Exports & Imports

2.3.3 Croatia
-Market Value
-Domestic Production
-Exports & Imports

Figure 2.1: Global Leisure Boat Market Value (2009-2014E)
Figure 2.2: Recreational Marine Retail Expenditures for Products and Services in the US (2005-2015E)
Figure 2.3: Pre Owned Boats- Retail Market Sales by Value and Volume in the US (2009-2013)
Figure 2.4: New Boats- Retail Market Sales by Value and Volume in the US (2008-2013)
Figure 2.5: Recreational Boating Retail Expenditures by Type in the US (2007-2013)
Figure 2.6: Total Recreational Boats in Use in the US (2006-2013)
Figure 2.7: Share of Recreational Boat Types by Volume (2013)
Figure 2.8: The US Retail Sales of the Traditional Powerboats (2008-2013)
Figure 2.9: The US Traditional Powerboat Market Share by Volume (2013)
Figure 2.10: Pre Owned Power Boat Sales by Value and Volume in the US (2008-2013)
Figure 2.11: New Power Boat Sales by Value and Volume in the US (2009-2013)
Figure 2.12: UK Leisure, Superyacht & Small Commercial Marine Industry Revenues (2005/06-2013/14)
Figure 2.13: UK Leisure, Superyacht & Small Commercial Marine Industry Revenues by Sectors (2013/14)
Figure 2.14: UK Leisure, Superyacht & Small Commercial Marine Industry Revenue Share by Segments (2013/14)
Figure 2.15: Trade Statistics in the UK (2013/14)
Figure 2.16: Core Sector Employees (FTE) in the UK (2013/14)
Figure 2.17: Italian Pleasure Boat Industry Revenue (2005-2013)
Figure 2.18: Pleasure Boats Exports from Italy – Share by Destination (2013)
Figure 2.19: Pleasure Boats Imports to Italy - Share by Source (2013)
Figure 2.20: Croatian Recreational Boating Market Size (2011-2014E)
Figure 2.21: Croatian Recreational Boating Market Domestic Production (2011-2014E)
Figure 2.22: Croatian Recreational Boating Market Exports & Imports (2011-2014E)

Table 2.1: New Boats- Retail Market Data of the US (2010-2013)
Table 2.2: The US Retail Expenditure for Recreational Boating Engines and Trailers (2010-2013)
Table 2.3: Recreational Boats in Use in the US (2006-2013)
Table 2.4: Recreational Boats in Use in the US by Type (2005-2013)
Table 2.5: Pre Owned Power Boat Sales in the US (2010-2013)
Table 2.6: New Traditional Power Boat Sales in the US (2010-2013)
Table 2.7: Proportion of International and Domestic Marine Trade in the UK (2013/14)
Table 2.8: Pleasure Boating Production Statistics in Italy (2005-2013)
Table 2.9: Composition of Pleasure Boat Production in Italy by Type of Boats (2013) 

3. Market Dynamics
Pages : 11
USD 250

3.1 Key Trends and Developments

3.1.1 Innovation in Materials Used in Boat Building
3.1.2 Shift in Industry Boat Mix
3.1.3 Boat Owner Demographic Trends
3.1.4 Increase in Boat Pricing

3.2 Growth Drivers

3.2.1 Rising Population of HNIs
3.2.2 Growing Urban Population
3.2.3 Zealous International Tourism Industry
3.2.4 Global Economic Development
3.2.5 Increasing Participation in the Boating Activities

3.3 Challenges

3.3.1 Competition from Other Leisure Activity Sources
3.3.2 Environmental Issues
3.3.3 Adverse Weather Conditions
3.3.4 Shortage of Boat Moorings

Figure 3.1: Age of Traditional Powerboat Owners (2007-2013)
Figure 3.2: Growth of HNIs’ Wealth and Population (2007-2013)
Figure 3.3: HNWI Population by Country (2012 vs. 2013)
Figure 3.4: Global Urban Population (2006-2013)
Figure 3.5: International Tourist Arrivals (2007-2014E)
Figure 3.6: Global GDP (2007-2013)
Figure 3.7: Adult Participation in Boating in the UK (2010-2013)

Table 3.1: Adult Participation in Boating in the US (2000-2013) 

4. Competitive Landscape
Pages : 2
USD 100

4.1 Global Competitive Scenario

4.2 Competitive Scenario: The US

Table 4.1: Comparison of Leaders in Leisure Boat Market– Key Financials (2014)  

5. Company Profiles
Pages : 11
USD 200

5.1 Beneteau SA

5.1.1 Business overview
5.1.2 Financial Overview
5.1.3 Business Strategies
-Focused Research and Development
-Inorganic Growth through Acquisitions

5.2 Brunswick Corporation

5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
-Capacity Expansion
-Strategic Acquisitions

5.3 Marine Products Corporation

5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
-New Product Development
-Strategic Marketing and Acquisitions

Figure 5.1: Beneteau SA’ Revenue Share by Business Segments (2013/14)
Figure 5.2: Geographic Distribution of Beneteau SA Boat Network (2013/14)
Figure 5.3: Revenues of Beneteau SA (2010/11-2013/14)
Figure 5.4: Brunswick Corporation’s Revenue Share by Business Segments (2014)
Figure 5.5: Brunswick Corporation’s Total Net Sales and Marine Engine and Boat Segment Sales (2011-2014)
Figure 5.6: Marine Product Corporation Revenue (2011-2014)

Table 5.1: Marine Product Corporation Product Line  

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