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Global Diaper Market Report: 2012 Edition
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Date: 25, February 2013 | Pages: 40
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Hygiene practices are employed in daily routine in order to deter and prevent the spread of micro-organism that cause disease. Hygiene could be a concern at various strata, here the focus is on personal care or personal hygiene. At individual level, hygiene market has three broad segments viz. baby care products, feminine care products and adult incontinence products.


Among the class of baby care products, a major constituent is ‘Diaper’, while in case of feminine care, sanitary napkins are the key component. As far as adult incontinence products are concerned, they generally talk of ‘adult absorbent briefs; which are to be used when the person is unable to control the bladder and bowel movement due to some underlying medical condition.


Diapers are of two types viz. Cloth and Disposable. Cloth diapers are reusable while the disposable ones are thrown after use. Both varieties of diapers have associated merits and demerits.


This report comprehensively discusses the global hygiene and diaper market along with the regional markets of China and Europe. Also, the diaper market segments like baby diapers and incontinence products are reported in detail. The market dynamics prevalent in the industry like key trends and developments (varying market characteristics, brand power and market positioning strategies, correlation with life expectancy, emergence of private label baby diapers, environment friendly products, diaper buzzer) are elicited in depth.


Moreover, the underlying drivers, such as increasing urban population, growing ageing population (+60 years), rising healthcare expenditure, and ameliorating economic conditions, which are expediting the industry growth are explicated. But in sync, there also exist some issues like negative impact on surrounding environment and escalating price pressure, which may hinder the industry expansion process, are also discussed.


The respective market is fiercely competitive with numerous local and global players operating in the industry. The leading players profiled herein include P&G, SCA, Hengan and Kimberley Clark. Along with the profiles of key industry players, the competition prevailing in the global diaper market and the competitive landscape of China is also included.


1. Overview

1.1 Types of Diapers
1.2 Usage of Diapers


2. Hygiene and Diaper Market Structure

2.1 Global Hygiene Market
-Market Overview
-Market Segmentation
-Geographic Breakdown

2.2 Global Diaper Market

2.2.1 Baby Diapers
-Regional Breakdown
-Market Segments
-Per Capita Consumption

2.2.2 Incontinence Products
-Regional Breakdown
-Market Segments
-Distribution Channels

2.3 Diaper Market by Geography

2.3.1 China
-Market Overview
-Market Value
-Growth Rate

2.3.2 Europe
-Market Overview
-Market Value
-Growth Rate


3. Market Dynamics

3.1 Key Trends and Developments

3.1.1 Varying Market Characteristics
3.1.2 Correlation with Life expectancy
3.1.3 Emergence of Private Label Baby Diapers
3.1.5 Environment Friendly Products
3.1.6 Diaper Buzzer

3.2 Growth Drivers

3.2.1 Increasing Urban Population
3.2.2 Growing Ageing Population (+60 Years)
3.2.3 Rising Healthcare Expenditure
3.2.4 Ameliorating Economic Conditions

3.3 Challenges

3.3.1 Negative Impact on Surrounding Environment
3.3.2 Escalating Price Pressure


4. Competitive Landscape

4.1 Competitive Scenario in the Global Diaper Market
-Global Market Share
-Market Share by Region
- Incontinence Market Share

4.2 Rivalry in China’s Diaper Market
-Overall Diaper Market Share
-Baby Diaper Market Share


5. Company Profiles

5.1 Procter & Gamble

5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
-Focus on Value Creation
-Strong Brand Portfolio Management

5.2 Kimberly Clark

5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
-Employee Empowerment
-Growth through Strategic Acquisitions

5.3 SCA

5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
-Growth through Innovation
-Strong Positioning Tactics

5.4 Hengan International Ltd.

5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
-Intense R&D Activities
-Stringent Internal Audits 

List of Charts

Hygiene Care Segments
Types of Diapers
Tissue and Hygiene Market Share by Region (2011)
Global Hygiene Market Share by Segment (2011)
Global Hygiene Market CAGR by Product Category (2006-2011)
Regional Per Capita Consumption of Feminine Hygiene Products (2011)
Baby Diaper Market Share by Region (2011)
Global Baby Diaper Market Share by Product (2011)
Regional Baby Diaper Per Capita Consumption per Year Share
Regional Baby Diaper Per Capita Consumption per Year
Incontinence Market Share by Region (2011)
Global Incontinence Market Share by Product Category (2011)
Global Incontinence Market Split by Channel (2011)
China’s Diaper Industry Size (2007-2012E)
China’s Retail Sales by Product Category (2011)
China’s Retail Sales Share by Product Category (2011)
China’s Retail Sales’ CAGR (2006-2011)
Central and Western Europe’s Retail Diaper Market Size (2006-2011)
Sales and Volume Growth in European Diaper Market (June 2011-June2012)
Share of Private Label Diapers in Western Europe (2011)
Share of Private Label in Mexico’s Diaper market (Mar/Apr 2011-Mar/Apr 2012)
The US Disposable Diaper Market Share (3Q10-3Q12)
Global Urban Population (2005-2011)
Global Ageing Population (2005-2013F)
Global Healthcare Spending (2005-2015E)
Global GDP (2001-2011)
World GDP per Capita (2005-2011)
Global Hygiene and Tissue Market Share (2011)
Global Diaper Market Share by Company (2011)
Training Pant’s Market Share by Company (3Q10-3Q12)
Adult Incontinence Market Share by Company (3Q10-3Q12)
China’s Diaper Market Value Share (2011)
China’s Baby Diaper Market Share (2011)
P&G’s Revenue Share by Business Segments (2012)
P&G’s Net Sales and Net Earnings (2008-2012)
Kimberly Clark’s Revenue Share by Business Segments (2011)
Kimberly Clark’s Net Sales and Net Income (2008-2011)
Net Sales of SCA by Operating Segments (2011)
SCA’s Net Sales and Profit (2008-2011)
Hengan’s Revenue Share by Business Segments (2011)
Hengan’s Net Sales and Profit (2008-2011)


List of Tables

Diaper Market Share by Region (2011)
China’s Top Baby Diaper Brands (2011)

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