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Convenience of Online Marketplace to Drive Global Takeaway Food Market
Date: 4 October 2017

The term “take-away” food, describes a way of eating restaurant food outside the restaurant or a growing variety of prepared foods that consumers purchase from food stands and drive-in locations. The concept of takeaway food lies in the changing lifestyles and eating habits of people, who largely prefer takeaway food due to busy life schedule and increasing traffic congestion.

 

Takeaway food orders are made via telephone, restaurant websites and apps, online restaurant places, and dine-ins. The US stood as the largest takeaway food market with highest revenue contribution, whereas, the UK was the largest takeaway market within Europe.

 

The key reason customers choose online takeaway market over any other marketplace is convenience; online takeaway market players have the greatest choice of restaurants, the user experience is intuitive and customized, and by storing payment card details, ordering is quick and straightforward. Restaurants, which are largely single-site and family-run, do not typically have the expertise and wherewithal to cater to online customers. Online orders have higher basket size, and are more frequent than telephone orders. Also, since there are few online takeaway market players, there is always first mover advantage.

 

The report “Global Takeaway Food Market: Industry Analysis & Outlook (2017-2021)” by Koncept Analytics provides a comprehensive study of global market and major regional markets. The global takeaway food market remains highly competitive consisting of several large enterprises including Just Eat Plc, Grubhub Inc., Takeaway.com and Delivery Hero. The competitive landscape of the respective market, along with the company profiles of the leading players are discussed in detail.

 

 
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