The US and Canada retail sales of licensed sports merchandise, such as products bearing images from or apparel, videogames/software’s, accessories, sporting goods and the like is increasing at a very fast pace, due to increased demand for sports based apparel, footwear and equipment bearing the name or logo of favorite team and player among consumers. Sports licensing is largely constant and does not tend to fluctuate from year to year. Moreover, licensed sports merchandise is driven by popularity of college and university level sports team. In addition, the convergence of entertainment as sports is raising the usage of social media.
As per the report “Licensed Sports Merchandise Market: Focus on North America (2016-2020)” by Koncept Analytics, the demand for licensed sports merchandise will be driven by rising sports market in North America, growing demand of sporting goods, accelerating economic growth, e-commerce penetration, rising popularity of sports leagues and rising participation in top sports. Some notable trends of this industry include sports apparel to gain fame among all product categories, growing demand of social media, increase in events & hot markets, development in consumer electronics, expansion in new markets, increasing fan engagement and growth of the female factor. However, the expansion of the market is hindered by declining retail shelf space and counterfeiting/duplicate products.
The report by Koncept Analytics presents an in-depth analysis of the US and Canada market for licensed sports merchandise. The major trends, growth drivers as well as issues being faced by the industry are being presented in this report. A thorough analysis has been conducted on key market players covering their business overview, product portfolio, financial overview and business strategies.