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Global Hearing Aid Market Report: 2015 Edition
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Date: 04, November 2015 | Pages: 64
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Hearing aid is a small electronic device that is placed around or inside the ear for amplification and modification of sound in order to enhance the hearing and speech comprehension of people. It is considered one of the most popular treatments of hearing loss. Hearing aid styles are classified into four types: Behind-the-Ear (BTE), In-the-Ear (ITE), In-the-Canal (ITC) and Completely-in-the-Canal (CIC), and Invisible-in-Canal (IIC).


As per the global hearing aid market report, the hearing healthcare market in the world is mainly divided into three segments: Hearing Aids, Hearing Implants and Hearing Diagnostics. The global wholesale hearing aid market volume reported faster growth when compared to historical growth trend, primarily driven by favorable reimbursement changes in Germany with the effect from November, 2013. The US is the largest hearing aid market, still having plenty of scope for volume growth like other countries, Germany, the UK, Japan, and Australia among others. The hearing implants are segmented into three categories: cochlear implants, direct acoustical cochlear stimulation implants and bone-anchored hearing implants.


The key factors which are anticipated to drive market growth include promising demographic development, increasing global GDP, increasing global healthcare expenditure among others. Some of the noteworthy industry trends include RIC/RITE showing remarkable growth, distribution strategies as a means of competition and leading players entering into related business segments. However, the industry remains threatened by certain challenges which include potential threat from new entrants, pricing pressure and changed market dynamics in the US among others.


The report provides a comprehensive study of global hearing aid market and its segments in addition with major regional markets. The competition in the global hearing aid market is highly intense among very few large players like Sonova Holding AG, GN ReSound and William Demant. All these companies have been profiled in the present report highlighting their key financials and business strategies for growth.


By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests. 

 

1. Overview


1.1 Introduction


1.1.1 Degree of Hearing Loss
1.1.2 Types of Hearing Loss

1.2 Hearing Aid Devices
1.2.1 Types of Hearing Aids


1.3 Industry Value Chain


2. Hearing Aid Market Analysis


2.1 Global Market


2.1.1 Hearing Aid
-Market Volume
-Market Value
-Regional Breakdown by Value/Volume
-Price Trend


2.1.2 Hearing Implants
-Market Value
-Cochlear Implants Volume
-BAHS Market Value


2.2 Regional Markets


2.2.1 The US
-Market Volume
-VA Segment
-Private Sector
-Market Share by Aid Types
-Distribution Channels


2.2.2 Europe
-UK Market Volume
-UK Distribution Channels
-Germany Market Volume
-Germany Distribution Channels
-France Market Volume
-France Distribution Channels


2.2.3 Asia-Pacific
-China Market Volume
-Japan Market Volume


3. Market Dynamics


3.1 Growth Drivers


3.1.1 Promising Demographic Development
3.1.2 Increasing Global Healthcare Expenditure
3.1.3 Increasing Global GDP
3.1.4 Low Hearing Aid Penetration Rate
3.1.5 Emerging Markets


3.2 Key Trends


3.2.1 RIC/RITE to Continue to Show Remarkable Growth
3.2.2 Distribution Strategies as a Means of Competition
3.2.3 Focusing on the Needs of End-User
3.2.4 Leading Players Entering into Related Business Segments
3.2.5 Vertical Integration among Hearing Aid Manufacturers


3.3 Significant Developments


3.3.1 Favorable Reimbursement Changes in Germany
3.3.2 Siemens Sold Off its Hearing Aid Business - Sivantos
3.3.3 New Contract Awarded by Veterans Affairs


3.4 Challenges


3.4.1 Potential Threat from New Entrants
3.4.2 Pricing Pressure
3.4.3 Changed Market Dynamics in the US
3.4.4 Lack of Awareness about Reimbursement on Cochlear Implants


4. Competitive Landscape


4.1 Global Market


4.1.1 Hearing Aid
-Volume Share
-Value Share
-Distribution Strategy


4.1.2 Hearing Implant
-Cochlear Share
-BAHS Share


4.1.3 Hearing Diagnostics


4.2 Regional Market
4.2.1 The US


5. Company Profiles


5.1 Sonova Holding AG


5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies


5.2 GN ReSound


5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies


5.3 William Demant


5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies


6. Market Outlook


6.1 Market Forecast
6.2 Forecast Methodology


6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis 

List of Charts


Hearing Aid Industry Value Chain
Global Hearing Healthcare Market Value Share by Segment (2014)
Global Wholesale Hearing Aid Market Volume (2005-2019E)
Global Wholesale & Retail Hearing Aid Market Value (2002-2014)
Global Wholesale Hearing Aid Market Volume by Region (2005-2019E)
Global Hearing Aid Market Volume Share by Region (2014)
Global Hearing Aid Market Value Share by Region (2014)
Average Selling Price of Hearing Aids – Retail and Global (2005-2014)
Global Wholesale Hearing Implant Market Value (2003-2015E)
Global Cochlear Implants Market by Volume (2011-2015E)
Global Cochlear Implants by Country (2014)
Cochlear Implant Penetration Rates by Country/Region (2014)
Global BAHS Market Value (2007-2014)
Average Age of First Time Hearing Aid Users in the US (1989-2014)
The US Hearing Aid Market Volume (2007-2015E)
The US VA and Private Sector Hearing Aid Market Volume Growth (2007-2015E)
The US VA and Private Sector Hearing Aid Units (2007-2014)
The US VA and Private Sector Hearing Aid Units - Quarterly Volume (Q114-Q315)
The US Hearing Aid Market Volume by Distribution Channel (2014)
The US Hearing Aid Market Volume Share by Aid Types (2009/2014)
European Hearing Aid Market Volume by Distribution Channel (2014)
The UK Hearing Aid Market Volume (2002-2015E)
The UK Hearing Aid Market Volume by Distribution Channel (2014)
German Hearing Aid Market Volume (2002-2015E)
German Hearing Aid Market Volume by Distribution Channel (2014)
Hearing Aid Market Volume in France (2008-2015E)
Hearing Aid Market Volume Share in France by Channel (2014)
Hearing Aid Market Volume in China (2002-2015E)
Hearing Aid Market Volume in Japan (2002-2015E)
Population with Hearing Loss by Country (2014)
Global Aging Population Over 65 (2009-2014)
Global Healthcare Expenditure Per Capita (2009-2014E)
Global GDP - World & Regions (2009-2014)
Global GNI per Capita - World & Regions (2009-2014)
Hearing Aid Penetration by Grades of Hearing Loss (2014)
Hearing Aid Market Penetration Rate in the US (1984-2014)
Emerging Markets with Substantial Potential (2014)
Increasing Market Share of RIC/RITE in the US (2003-2014)
Global Hearing Aid Market Volume Share (2014)
Global Wholesale Hearing Aid Market Value Share by Company (2014)
Type of Distribution Channel by Company (2014)
Global Cochlear Implant Market Value Share by Company (2014)
Global BAHS Market Value Share by Company (2014)
Global Hearing Diagnostics Market Value Share by Company (2014)
The US VA Market Share by Company (2009-2015E)
The US VA Market Share by Company (2015)
Sonova's Sales by Product Groups (2014)
GN ReSound Revenue Share by Segments (2014)
GN ReSound Revenue and Gross Profit Margin (2010-2014)
William Demant's Revenue Share by Business Segments (2014)
William Demant's Revenue and Net Income (2010-2014)
William Demant's R&D Costs (2010-2014)
Global Wholesale Hearing Aid Market Value Forecast (2013-2018F)


List of Tables


New Reimbursement System by Statutory Health Insurance (GKV)
Reimbursement on Cochlear Implants by Country (2014)
Top Players in Various Segments of Hearing Healthcare Industry (2014)
Distribution Strategy of Top Key Players
Dependent & Independent Variables (2009-2014)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output 

1. Overview
Pages : 6
USD 150

1.1 Introduction


1.1.1 Degree of Hearing Loss
1.1.2 Types of Hearing Loss


1.2 Hearing Aid Devices
1.2.1 Types of Hearing Aids


1.3 Industry Value Chain


Figure 1.1: Hearing Aid Industry Value Chain 

 
2. Hearing Aid Market Analysis
Pages : 17
USD 400

2.1 Global Market


2.1.1 Hearing Aid
-Market Volume
-Market Value
-Regional Breakdown by Value/Volume
-Price Trend


2.1.2 Hearing Implants
-Market Value
-Cochlear Implants Volume
-BAHS Market Value


2.2 Regional Markets


2.2.1 The US
-Market Volume
-VA Segment
-Private Sector
-Market Share by Aid Types
-Distribution Channels


2.2.2 Europe
-UK Market Volume
-UK Distribution Channels
-Germany Market Volume
-Germany Distribution Channels
-France Market Volume
-France Distribution Channels


2.2.3 Asia-Pacific
-China Market Volume
-Japan Market Volume


Figure 2.1: Global Hearing Healthcare Market Value Share by Segment (2014)
Figure 2.2: Global Wholesale Hearing Aid Market Volume (2005-2019E)
Figure 2.3: Global Wholesale & Retail Hearing Aid Market Value (2002-2014)
Figure 2.4: Global Wholesale Hearing Aid Market Volume by Region (2005-2019E)
Figure 2.5: Global Hearing Aid Market Volume Share by Region (2014)
Figure 2.6: Global Hearing Aid Market Value Share by Region (2014)
Figure 2.7: Average Selling Price of Hearing Aids – Retail and Global (2005-2014)
Figure 2.8: Global Wholesale Hearing Implant Market Value (2003-2015E)
Figure 2.9: Global Cochlear Implants Market by Volume (2011-2015E)
Figure 2.10: Global Cochlear Implants by Country (2014)
Figure 2.11: Cochlear Implant Penetration Rates by Country/Region (2014)
Figure 2.12: Global BAHS Market Value (2007-2014)
Figure 2.13: Average Age of First Time Hearing Aid Users in the US (1989-2014)
Figure 2.14: The US Hearing Aid Market Volume (2007-2015E)
Figure 2.15: The US VA and Private Sector Hearing Aid Market Volume Growth (2007-2015E)
Figure 2.16: The US VA and Private Sector Hearing Aid Units (2007-2014)
Figure 2.17: The US VA and Private Sector Hearing Aid Units - Quarterly Volume (Q114-Q315)
Figure 2.18: The US Hearing Aid Market Volume by Distribution Channel (2014)
Figure 2.19: The US Hearing Aid Market Volume Share by Aid Types (2009/2014)
Figure 2.20: European Hearing Aid Market Volume by Distribution Channel (2014)
Figure 2.21: The UK Hearing Aid Market Volume (2002-2015E)
Figure 2.22: The UK Hearing Aid Market Volume by Distribution Channel (2014)
Figure 2.23: German Hearing Aid Market Volume (2002-2015E)
Figure 2.24: German Hearing Aid Market Volume by Distribution Channel (2014)
Figure 2.25: Hearing Aid Market Volume in France (2008-2015E)
Figure 2.26: Hearing Aid Market Volume Share in France by Channel (2014)
Figure 2.27: Hearing Aid Market Volume in China (2002-2015E)
Figure 2.28: Hearing Aid Market Volume in Japan (2002-2015E) 

 
3. Market Dynamics
Pages : 13
USD 300

3.1 Growth Drivers


3.1.1 Promising Demographic Development
3.1.2 Increasing Global Healthcare Expenditure
3.1.3 Increasing Global GDP
3.1.4 Low Hearing Aid Penetration Rate
3.1.5 Emerging Markets


3.2 Key Trends


3.2.1 RIC/RITE to Continue to Show Remarkable Growth
3.2.2 Distribution Strategies as a Means of Competition
3.2.3 Focusing on the Needs of End-User
3.2.4 Leading Players Entering into Related Business Segments
3.2.5 Vertical Integration among Hearing Aid Manufacturers


3.3 Significant Developments


3.3.1 Favorable Reimbursement Changes in Germany
3.3.2 Siemens Sold Off its Hearing Aid Business - Sivantos
3.3.3 New Contract Awarded by Veterans Affairs


3.4 Challenges


3.4.1 Potential Threat from New Entrants
3.4.2 Pricing Pressure
3.4.3 Changed Market Dynamics in the US
3.4.4 Lack of Awareness about Reimbursement on Cochlear Implants


Figure 3.1: Population with Hearing Loss by Country (2014)
Figure 3.2: Global Aging Population Over 65 (2009-2014)
Figure 3.3: Global Healthcare Expenditure Per Capita (2009-2014E)
Figure 3.4: Global GDP - World & Regions (2009-2014)
Figure 3.5: Global GNI per Capita - World & Regions (2009-2014)
Figure 3.6: Hearing Aid Penetration by Grades of Hearing Loss (2014)
Figure 3.7: Hearing Aid Market Penetration Rate in the US (1984-2014)
Figure 3.8: Emerging Markets with Substantial Potential (2014)
Figure 3.9: Increasing Market Share of RIC/RITE in the US (2003-2014)


Table 3.1: New Reimbursement System by Statutory Health Insurance (GKV)
Table 3.2: Reimbursement on Cochlear Implants by Country (2014) 

 
4. Competitive Landscape
Pages : 7
USD 200

4.1 Global Market


4.1.1 Hearing Aid
-Volume Share
-Value Share
-Distribution Strategy


4.1.2 Hearing Implant
-Cochlear Share
-BAHS Share


4.1.3 Hearing Diagnostics


4.2 Regional Market
4.2.1 The US


Figure 4.1: Global Hearing Aid Market Volume Share (2014)
Figure 4.2: Global Wholesale Hearing Aid Market Value Share by Company (2014)
Figure 4.3: Type of Distribution Channel by Company (2014)
Figure 4.4: Global Cochlear Implant Market Value Share by Company (2014)
Figure 4.5: Global BAHS Market Value Share by Company (2014)
Figure 4.6: Global Hearing Diagnostics Market Value Share by Company (2014)
Figure 4.7: The US VA Market Share by Company (2009-2015E)
Figure 4.8: The US VA Market Share by Company (2015)


Table 4.1: Top Players in Various Segments of Hearing Healthcare Industry (2014)
Table 4.2: Distribution Strategy of Top Key Players 

 
5. Company Profiles
Pages : 8
USD 200

5.1 Sonova Holding AG


5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies


5.2 GN ReSound


5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies


5.3 William Demant


5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies


Figure 5.1: Sonova's Sales by Product Groups (2014)
Figure 5.2: Sonova's Sales and Net Income (2010-2014)
Figure 5.3: GN ReSound Revenue Share by Segments (2014)
Figure 5.4: GN ReSound Revenue and Gross Profit Margin (2010-2014)
Figure 5.5: William Demant's Revenue Share by Business Segments (2014)
Figure 5.6: William Demant's Revenue and Net Income (2010-2014)
Figure 5.7: William Demant's R&D Costs (2010-2014) 

 
6. Market Outlook
Pages : 6
USD 150

6.1 Market Forecast
6.2 Forecast Methodology


6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis


Figure 6.1: Global Wholesale Hearing Aid Market Value Forecast (2013-2018F)


Table 6.1: Dependent & Independent Variables (2009-2014)
Table 6.2: Correlation Matrix
Table 6.3: Model Summary – Coefficient of Determination
Table 6.4: Regression Coefficients Output 

 
 
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